Content Creation & Brand Marketing

Instagram Identity Reframe​

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This study demonstrates how visual cohesion elevates brand positioning.

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The problem:

The brand lacked visual cohesion. Mixed tones, inconsistent lighting, and competing focal points diluted brand perception and made the experience feel transactional rather than premium.

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Strategy:

The redesign focused on editorial mood, tonal consistency, and texture-driven storytelling to elevate the perception of the service.

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Visual Rules:

• Warm neutral palette

• Low-saturation tones

• Editorial Lighting

• Texture over clutter

• Consistent framing

• Luxury typography​

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The brand now communications refinement before a client even books. ​

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Branding is not decoration.

It is emotional architecture.