Event Planning & Marketing

Community Event Branding & Execution​​

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The Turkey Trot 5K was developed as a community-centered event designed to bring families together while supporting local food donation efforts. The project required cohesive branding, promotional materials, and on-site experience planning to transform a simple fun run into a recognizable seasonal event.

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Cherie Company led the visual direction and execution strategy, creating an identity that balanced playful energy with clear event communication. From promotional graphics to registration materials and event signage, every touchpoint was designed to feel approachable, organized, and memorable.

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The goal was not just attendance — it was emotional connection. A community event should feel like a tradition from year one.

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This project demonstrates the intersection of branding, logistics, and experience design: turning an idea into a lived moment for hundreds of participants.

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Events are temporary. The feeling they create is what lasts.