Event Planning & Marketing
Community Event Branding & Execution
The Turkey Trot 5K was developed as a community-centered event designed to bring families together while supporting local food donation efforts. The project required cohesive branding, promotional materials, and on-site experience planning to transform a simple fun run into a recognizable seasonal event.
Cherie Company led the visual direction and execution strategy, creating an identity that balanced playful energy with clear event communication. From promotional graphics to registration materials and event signage, every touchpoint was designed to feel approachable, organized, and memorable.
The goal was not just attendance — it was emotional connection. A community event should feel like a tradition from year one.
This project demonstrates the intersection of branding, logistics, and experience design: turning an idea into a lived moment for hundreds of participants.
Events are temporary. The feeling they create is what lasts.
Social Media Campaign Design – The Gauntlet Games
Developed a bold, high-impact social media identity for The Gauntlet Games, an obstacle race built around grit, energy, and community.
The visual direction leans into rugged textures, distressed typography, and a strong black-and-orange palette to reflect the intensity of the event while keeping it approachable and fun.
Assets included logo variations, emblem design, and social-first graphics optimized for engagement and shareability across platforms.
